Millions are spent annually on corporate social responsibility and community development initiatives, yet many companies in the region struggle to achieve meaningful and measurable impact. An effective social investment strategy enables systematization of social and philanthropic efforts and allows to avoid wasted resources and missed opportunities.

This webinar provides a practical guide for building a high-impact social investment strategy (we call it CSR framework):

Learn how to align your social investments with best international practices, local regulations, business objectives c and key stakeholders demands.
Discover how to strategically focus your social investments, implement impactful social initiatives, and ultimately, measure and enhance your CSR performance.
Explore best practice cases from industry leaders in the KSA, MENA region and globally.

Key topics:

What is CSR framework? Why do companies need it?

How can systematized CSR deliver a strong return on investment?

Navigating the global and local landscape of CSR: What you need to know

Practical steps for creating an effective CSR framework

The presentation will include case studies and best practices from industry leaders in the KSA, MENA region and globally.

Our Speaker:

Ksenia Lopatkina Director, Sustainability & ESG

Ksenia is a hands-on ESG strategist with a portfolio of impactful projects in Saudi Arabia, the UAE, and beyond. She is also an active public speaker, frequently sharing her expertise on sustainability and ESG at industry events across the MENA region.

Her expertise spans a wide range of industries, including oil and gas, non-ferrous and ferrous metallurgy, ride-hailing and IT, finance, chemical manufacturing, DIY retail, and FMCG retail.

How to Build Effective CSR Framework?